![]() ![]() ![]() So labels are experimenting, trying to figure out how to stay relevant in a world that needs them less. Instead of several, chart-dominating labels, hits are increasingly released by small, local labels (or even self-released). Fetty Wap recently signed a deal with 300 Entertainment, but it was only after he had a huge hit with Trap Queen. In 2013, Macklemore famously avoided the label game all together, only signing a distribution deal. There’s one sound and identity dominating the zeitgeist of hip hop.īut Young Money's success has more to do with the evolving music industry.Īrtists don’t need the big-budget marketing and distribution of major labels – they start with a grassroots social media following. For the first time in hip hop’s history, one label has had unprecedented influence. This is the current state of hip hop: Young Money has been the top label for each of the past five years. For the past 25 years, there’s always been mega-popular labels (e.g., Shady/Aftermath, Rawkus, No Limit, Bad Boy) – there were just more of them at one time. The weird thing is that it’s only Young Money. Today, Young Money is dominating with a lineup of Nicki Minaj, Drake, Tyga, and Lil Wayne. ![]()
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